Written by Michael Feder
Reviewed by Chris Conway, Director of Financial Education Initiatives and Repayment Management
Smart spending is more than a personal win — it can be a financial game changer. Whether you’re juggling tuition and daily expenses or saving for the future, mastering comparison shopping can guide you toward wiser financial decisions and savings that can potentially make a difference in your overall financial health.Â
What does comparison shopping look like? It can happen online or in store, but it always involves a plan. Here are a few steps to help you get started.
Start by defining your goals to ensure smart spending and stay within your budget. Ask yourself what you are in the market for and why.
From there, consider the following:
It’s helpful to differentiate between a need and a want. If your laptop malfunctions and isn’t worth repairing, a new one is clearly necessary for school. But do you need the latest model, or will a basic, more affordable one suffice?
Getting a manicure, on the other hand, tends to fall into the “want” category. It’s nice to have. Maybe you want one for a special occasion. But if you’re trying to save money, a purchase like that (or a larger one, like a new phone when yours is working and functional) becomes unwise in view of your savings goals. These are just a few examples of the difference between a smart purchase and unnecessary debt.
If you determine that the would-be purchase is necessary and within your budget, it’s time to do your homework. Comparison shoppers don’t always settle for the first option they find. They go beyond product descriptions to read reviews. This allows them to understand which version of a product, whether it’s a vacuum, a toy or something else, offers the best value. Comparison shoppers consider factors like durability, quality and features.
Once a model is selected, it’s time to check multiple retailers to compare prices and deals.
While it can help to visit stores during comparison shopping, starting online may make sense, if only to whittle down the options. For example, starting with a list of 15 retailers can make in-person visits unrealistic. But reviewing the websites of those stores first may reveal which ones have the best stock, most promising prices or valuable warranties.
For shoppers who stay exclusively online, tools like browser extensions can help identify the lowest prices, cash-back deals, coupon codes and discounts.
Other factors to consider? Taxes and return policies can affect what one spends in terms of both time and money. Shipping costs can increase the total spend for online purchases too.
Finally, it’s important to consider how the purchase will take place. For shoppers using cash, the process is straightforward and it can help nudge one toward fiscal responsibility. Using cash means you can’t spend what you don’t have.
Using credit can be another good option, though. For shoppers who have credit cards that earn rewards (like cash back, airline miles and the like), every wise purchase leads to benefits that essentially offset its cost. The caveat? Practice restraint. Credit card debt can derail financial goals and peace of mind. Â
The following practices, along with comparison shopping, can help potentially increase savings:
Comparison shopping can do more than save money. It can cultivate financial discipline. It can help you maximize your budget — especially if you want to build your savings — and make more informed decisions and build stronger financial habits. It can also allow you to potentially get more out of every purchase and even feel more confident about the money you spend.Â
Looking for more ways to save? Consider these niche methods.
Curious to learn more about comparison shopping and other personal finance topics, like budgeting and managing credit card debt? Check out the webinars offered by °®¶ą´«Ă˝.
A graduate of Johns Hopkins University and its Writing Seminars program and winner of the Stephen A. Dixon Literary Prize, Michael Feder brings an eye for detail and a passion for research to every article he writes. His academic and professional background includes experience in marketing, content development, script writing and SEO. Today, he works as a multimedia specialist at °®¶ą´«Ă˝ where he covers a variety of topics ranging from healthcare to IT.
As Director of Financial Education Initiatives and Repayment Management, Chris Conway works with departments across the University to provide resources that allow students to make more informed financial decisions. She is also an adjunct faculty member for the Everyday Finance and Economics course at the University, and she chairs the National Council of Higher Education Resources College Access and Success Committee. Conway is committed to helping college students make the right financial decisions that prevent future collection activity.
This article has been vetted by °®¶ą´«Ă˝'s editorial advisory committee.Â
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