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Articles > Marketing > What you can do with a marketing degree

What you can do with a marketing degree

Michael Feder

Written by Michael Feder

Kathryn Uhles

Reviewed by Kathryn Uhles, MIS, MSP, Dean, College of Business and IT

Four women collaborating on marketing strategy, to signify what comes after a marketing degree

In this article

Here's some good news if you're wondering what you can do with a marketing degree. In our digitized and globalized world, a successful marketing campaign can spell the difference between an organization thriving or failing. As a result, demand is growing for up-to-date marketing professionals who are familiar with the latest trends and technologies.

Marketing professionals are responsible for a wide variety of tasks that often depend on their area of specialization. Some marketers may be responsible for managing social media accounts, while others are responsible for analyzing data. When considering a career in marketing, it’s important to understand how your interests and skills best align with a specialization. From there, you can tailor your education to help you pursue your career goals.

What can you do with a marketing degree after you graduate

Getting a degree in marketing is a great way to start your career in the field. It's interesting to explore not only what you can do with a marketing degree.  In addition to dedicated marketing degrees and certificates, business degree programs can teach the skills and knowledge necessary for understanding behavioral patterns, analyzing data, developing marketing and public relations strategies and more.

Some business degree programs may also offer the opportunity to specialize, such as a Bachelor of Science in Business with a Marketing Certificate. Moreover, some programs offer internships or co-ops so that you can gain real-world experience before graduating and deciding what to do with a marketing degree.

Marketing degrees typically take four years to complete including general education requirements, the core curriculum, electives and certification courses. Skills taught in marketing degree programs can include marketing analysis, management and communication.

Types of marketing

Marketing offers a wide range of applications. From traditional advertising and public relations to cutting-edge digital marketing, there’s a marketing area to fit many interests. Here are several types to consider:

  • Digital marketing — Digital marketers develop and execute marketing campaigns that promote a company’s products or services online. This can include developing website content, managing social media accounts and conducting market research.
  • Inbound marketingÌý— Inbound marketers focus on creating content that will draw customers to a company’s website or product. This can include developing marketing campaigns, writing blog posts and creating e-books or whitepapers.
  • Social media marketing — Social media marketers are responsible for creating and managing social media accounts for a company or organization. This involves creating content, analyzing data and engaging with customers or clients.
  • Marketing analysis