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Articles > Business > What is an account executive?

What is an account executive?

Michael Feder

Written by Michael Feder

Kathryn Uhles

Reviewed by Kathryn Uhles, MIS, MSP, Dean, College of Business and IT

An image of a male account executive with a stylized cell phone

What is an account executive?

Companies across all industries rely on skilled professionals, known as account executives, to manage and nurture their client relationships, ensure customer satisfaction, and drive sales. This role is vital to business administration and business growth. What are their job duties and the skills required for success?

Account executive job description and duties

Account executives are found in various industries, including technology, retail, healthcare and more. No matter the industry, all professionals in this sphere share the following key duties and responsibilities:

â—      Building relationships with leads and nurturing relationships

â—      Negotiating, proposing and closing client deals

â—      Handling account management for each client

â—      Reporting for client accounts

â—      Guiding clients through new processes and issues

â—      Staying up to date on industry trends

These may fluctuate depending on the industry and sector.

Business development

One of the primary responsibilities of an account executive is to contribute to the business development process. This involves identifying potential clients, prospecting, making cold calls, conducting thorough research on target markets, and effectively pitching products or services to potential customers. By successfully engaging with prospects, they play a crucial role in expanding the client base and generating new business opportunities.

Client relationships, sales management and client retention

Building and maintaining strong client relationships is a fundamental aspect of an account executive’s role. By understanding client goals, challenges and preferences, they act as trusted advisors, providing tailored solutions to meet their needs and enhance business deals.

They are responsible for managing the sales process — from initial contact to closing deals — and play a vital role in client retention by ensuring after-sales satisfaction and identifying opportunities for upselling or cross-selling.

Skills needed to be an account executive

Certain skills and business qualifications are essential for this career, whether the job description is for an entry-level role or a manager position.

Sales

Account executives need strong sales skills to effectively communicate the value of products or services and help persuade potential clients to make a purchase. Skills such as problem-solving, customer service and negotiation are critical in navigating complex sales situations and building long-term relationships with clients.

Communication

Oral and written communication skills are necessary in almost any position, including sales executive roles. Effective communication is needed to understand client needs, convey information clearly and build rapport. Much of this job’s duties rely on communicating with clients, potential leads, customers and stakeholders.

A crucial aspect of communication involves active listening. Active listening helps to establish trust, understand client expectations and issues, and deliver tailored solutions. Communication skills are more complex than they may appear, but online management communication courses are available that can help students hone these skills.

Organization

Professionals in this career often manage multiple client accounts simultaneously, requiring exceptional organization and time management. They must be adept at prioritizing tasks, managing their time effectively and  to ensure that all client needs are met promptly and efficiently.

Account executive career path

In terms of education and experience, account executives typically require a combination of relevant qualifications and practical knowledge. Many account execs have a strong business background.

Education

For this position, a minimum requirement of a bachelor’s degree is typical. A degree in business, marketing, communication or a related field is usually ideal. Some employers may be searching for applicants who also have a master’s degree in a related field. Both degrees can help students gain the skills and knowledge required to apply for an account executive position.

Experience

While educational qualifications are essential, relevant experience is also highly valued by hiring managers looking to bring on seasoned professionals. Prior sales experience, particularly in a client-facing role, can provide a solid foundation for aspiring account execs. Additionally, experience in management, marketing or customer service roles can contribute to a candidate’s skill set and potentially enhance their effectiveness once in the role.

Learn more about the role of an account executive

Account executives rely on a number of skills in their career. Some of these, like communication, management, operations and leadership, are taught in the Bachelor of Science in Business degree program at °®¶¹´«Ã½.

Contact °®¶¹´«Ã½ for more information.

Headshot of Michael Feder

ABOUT THE AUTHOR

A graduate of Johns Hopkins University and its Writing Seminars program and winner of the Stephen A. Dixon Literary Prize, Michael Feder brings an eye for detail and a passion for research to every article he writes. His academic and professional background includes experience in marketing, content development, script writing and SEO. Today, he works as a multimedia specialist at °®¶¹´«Ã½ where he covers a variety of topics ranging from healthcare to IT.

Headshot of Kathryn Uhles

ABOUT THE REVIEWER

Currently Dean of the College of Business and Information Technology, Kathryn Uhles has served °®¶¹´«Ã½ in a variety of roles since 2006. Prior to joining °®¶¹´«Ã½, Kathryn taught fifth grade to underprivileged youth in Phoenix.

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This article has been vetted by °®¶¹´«Ã½'s editorial advisory committee. 
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Headshot of Felicia Evans - MBA 2008, wearing a black blazer and a smile
Headshot of Felicia Evans - MBA 2008, wearing a black blazer and a smile
Headshot of Felicia Evans - MBA 2008, wearing a black blazer and a smile

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